My Process

 

Principles

Align business objectives with user desires.

Understand and recognize potential user frustrations.

Communicate system functionality directly.

Balance structure with user flows.

Show, don’t tell.

 

My UX Expertise & Interests

 

Research & Usability Testing.

Task analysis - A/B Testing - Observation - Surveys

Interaction Design.

Use Cases - Card Sorting - Wireframing - Prototyping

 

Information Architecture.

User Flows - Navigation - Global Elements - Site Maps

Front End Development.

Responsive Web Development and Design

COMING SOON! StraightForwardUI.com


User Experience